Oliver Holzmann
Phone: +1 310-200-9177
Email: oliver.c.holzmann@gmail.com
Accomplished marketing executive with 15+ years of experience leading successful global & regional teams & cross-functional departments – specializing in Consumer Goods, Sports, Culture, Athletes, & Event Marketing. Former Red Bull, sports, and entertainment industry marketing veteran.
I have disrupted traditional views to gain competitive advantages in brand development and go-to-market strategies; by leveraging digital, social, experiential, and integrated advertising capabilities that resulted in increased consumer awareness, brand adoption, and revenue growth.
If you are seeking an marketing leader who can revolutionize your brand strategy, thinks consumer-centric and drives measurable results, together let's shape the future of your organization's success.
SKILLS & EXPERTISE
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Strategic Planning
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Marketing Strategy Development
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Brand Strategy & Positioning
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Content Strategy & Development
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Sport & Culture Management
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Data & Insights Analysis
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Customer Segmentation & Targeting
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Digital & Performance Marketing
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Full Funnel Campaigns
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E-Commerce & Transactional Experience
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Cross-Cultural Communication & Leadership
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Talent DevelopmentMarketing Innovation
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Consumer Awareness & Interaction
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Influencer Marketing
01
Professional Athlete
I’ve been a professional snowboarding athlete and ranked consistently among the world's top ten in the halfpipe discipline and freestyle overall.
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Career Maker - Sports & Entertainment Agent
I played a pivotal role in launching the careers of internationally acclaimed athletes & artists, including four-time F1 world champion Sebastian Vettel, fostering lasting relationships that endure to this day.
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Visionary Thinker & Executor
I orchestrated the conception, development, and execution of several landmark projects and events for major brands around the world within the realms of sports and entertainment, leaving an indelible mark on both industries.
04
Analyst and Strategist
I crafted and implemented enduring national and global strategies encompassing entertainment, sports, and overarching brand initiatives, which continue to shape the landscape of our industry today.
05
Cross Cultural Leader and Communicator
I've had the privilege of living, working, and leading teams across six continents, immersing myself in diverse cultural landscapes spanning Europe, Asia, Latin America, Africa, and North America.
PROFESSIONAL EXPERIENCE
Global VP of Marketing
Black Diamond Equipment
Salt Lake City, UT.
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Spearheaded a comprehensive and differentiated global brand marketing strategy aligned with vision statement, brand positioning, and core values. Championed these principles to provide leadership and guidance to the marketing department, resulting in increased brand visibility and consumer engagement through full-funnel marketing strategies in a digital first approach.
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Optimized marketing department's financial discipline and resources, strategically prioritizing spending to achieve greater ROI. Managed budgets on target, allowing for adjustments based on market conditions, leading to cost-effective campaigns and improved departmental performance.
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Engineered and directed Black Diamond's athlete, event, content, and social strategy, aligning with an optimized D2C first go-to-market approach and product and sales objectives. This contributed to strengthened brand positioning, enhanced the company's connection with target consumers and reinforced its reputation as a leader in the outdoor industry.
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Achieved in YOY web traffic of +20%.
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Average social channel growth rate +7%.
- Annual sales revenue 220MM in 2022.
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2020 - 2023
VP of Marketing
Red Bull North America
Los Angeles, CA.
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Oversaw strategic planning and execution of marketing mix within 20 western US states.
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Financial responsibility in world’s 3rd largest Business Region for Red Bull globally.
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Supervised staff of 75 cross-functional team members across advertising, digital, communications, athletes, artists, events, consumer-collecting and collegiate areas.
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Increased annual trade sales by 5% and reached $1B in sales in North America by 2018.
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Defended #1 market position for dollar share (38%).
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Maintained aided awareness of +90%.
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2015 - 2019
Head of Culture & On-Premise Marketing
Red Bull North America
Los Angeles, CA.
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Reset North American culture and on-premise programs, tactics, and operating structure.
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Led creation and execution of critically acclaimed and owned music festivals, 30 Days in LA, and, Red Bull Music Academy Festival (NY), averaging 30K attendees per event. Integrated festival marketing generated 75MM+ media impressions YoY.
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Secured premium position as the #1 energy drink in nightlife. During my tenure, Red Bull was named one of the most respected brands in music & culture by entertainment media.
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Increased Red Bull's YouTube music channel views by 50% and overall music web traffic by 150%
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Additional 5% image attribution growth connected to artists and music events.
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2011 - 2015
Additional Experience
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Head of Marketing Latin America, Red Bull, São Paulo, Brazil, 2009 - 2011
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Global Head of Culture Marketing, Red Bull International, Salzburg, Austria; 2006 - 2008
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International Sports Marketing Manager, Red Bull International, Salzburg, Austria; 2004 - 2006
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National Sports, Motorsports & Culture Marketing Manager, Red Bull, Munich, Germany; 2000 - 2003
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Professional Snowboarding Athlete, German Halfpipe Champion, World Ranking List Top 10
EDUCATION
Master of Marketing and Communications
Academy of Communications, Stuttgart, Germany
Business Administration and Management
University of Augsburg, Augsburg Germany
ON A PERSONAL NOTE
Have lived, traveled and worked in over 50 countries, exploring unique cultures, sports and lifestyles. Built a school. Snowboarded professionally on the world pro tour, became a big mountain rider with multiple first descents. Started a t-shirt brand. Created Red Bull's first-ever web radio station. Kickstarted the careers of multiple athletes and motorsport stars via Red Bull sponsorship, including four times F1 World Champion, Sebastian Vettel. I meditate by driving vintage cars, restoring and riding 70-year-old motorcycles and creating film-festival-worthy content around them. Cook a world-class bolognese. Lead with passion, resilience, humility and authenticity. Listen actively.